A new study from online advertising network Chitika reports that 20 percent of Web traffic in the United States and Canada comes through smartphones and tablets.
The study suggests that mobile usage is highest in the evening. “That’s when people leave their computers for a bit and pretend to have a real life, while nonetheless staring at their phones or sitting on the couch watching TV and simultaneously pawing an iPad,” according to Ina Fried of AllThingsD.
Apple dominates the tablet market, and the iPad generates 95 percent of tablet traffic. iPhones are also successful, generating 72 percent of smartphone traffic, while 26 percent comes from Android devices.
“Windows Phone now accounts for a third as much traffic as BlackBerry devices,” notes the article. “Undoubtedly its market share is far less than that, but its more powerful browser and larger screen likely make it more conducive to Web surfing.”
The Chitika numbers also indicate that more than 85 percent of traffic comes from Windows machines, while Macs only account for slightly more than 13 percent.
A new study from online advertising network Chitika reports that 20 percent of Web traffic in the United States and Canada comes through smartphones and tablets.
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