Mobile First Strategy: New Yahoo CEO Pulls the Plug on 10 Apps
By Rob Scott
January 31, 2012
January 31, 2012
- Recently appointed Yahoo CEO Scott Thompson has already pulled the plug on 10 of the company’s under-performing mobile apps.
- According to a recent company blog post, Yahoo will stop developing and supporting the following apps: 1) Yahoo! Meme (iPad and iPhone); 2) Yahoo! Mim (iPad); 3) Yahoo! Answers (Android); 4) Yahoo! AppSpot (Android and iPhone); 5) Yahoo! Deals (iPhone); 6) Yahoo! Finance (BlackBerry); 7) Yahoo! Movies (Android); 8) Yahoo! News (Android); 9) Yahoo! Shopping (iPhone) and 10) Yahoo! Sketch-a-Search (iPad and iPhone).
- “As you can see, the list is a mix of some of Yahoo’s more popular online brands and some services it created especially for mobile users, but all have one thing in common: they weren’t being used much by consumers,” reports paidContent. “In the words of Yahoo itself, it is removing the apps as part of its effort ‘to continuously measure and scrutinize what’s working and what isn’t’ as part of a new ‘mobile first’ strategy.”
- Technology in the decommissioned apps will be repurposed in some of the more successful apps that remain available, as Thompson continues to focus on the company’s culture of innovation.
- “Thompson still has a very big task ahead, though, to convince an increasingly more distracted consumer base that this slightly tired Internet brand is one worth watching for the future,” comments paidContent.
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