Google is still the most visited mobile site, but U.S. smartphone users spend more total time accessing Facebook.
According to comScore’s first mobile-media rankings, the real winner is apps themselves. “Four in every five minutes spent with mobile media are with apps, even though equal numbers of people visit mobile websites and apps,” reports Advertising Age.
The report indicates that Facebook accounts for 12 percent of time spent on smartphones, with 78 million adults visiting the social network via phones in March alone.
These figures bode well for Facebook’s efforts in the mobile-ad space. “If Facebook’s recent Internet past is any bellwether, mobile may represent the next major boost to its ad revenue,” suggests Advertising Age.
“In just a few years, Facebook has become the top U.S. seller of online display ads, besting giants like Google, Yahoo and Microsoft,” points out the article. “Google collects the largest share of U.S. mobile-ad spending, which is expected to hit $2.6 billion this year, according to eMarketer.”
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