Mobli — an emerging platform for recording and uploading short form videos online — has announced a partnership with the Tropfest Film Festival to launch the TropfestMicro channel, which will feature “micro” films with a maximum length of 70 seconds.
“The bubble has burst for camera and video apps, motivating photo-sharing apps like Hipstimatic into rethinking their strategies,” reports Digital Trends. “Mobli, an underdog competitor to SocialCam and Viddy, is looking to establish itself as the YouTube of short-form social video by partnering with Tropfest for the Tropfest Micro Film Festival.”
Mobli’s financial backers include Tobey Maguire and Leonardo DiCaprio. Tropfest is an international traveling short film festival which will make its U.S. debut this year with support from ambassadors including Hugh Jackman, Nicole Kidman and Russell Crowe.
TropfestMicro — which Mobli refers to as a “film festival in your pocket” — will be Mobli’s first channel. “It will showcase submissions for Tropfest’s first Micro Film Festival, headed by Tobey Maguire,” notes the post.
“We’re all storytellers — and with a visual platform like Mobli, we’re not just being given access to watch films at a festival, but to be active participants, no matter who we are or where we are in the world,” Maguire said.
Mobli’s early adopters come from opposite ends of the spectrum. “At one end are the celebrity ambassadors who have made Mobli their video app of choice,” explains Digital Trends. “At the other end of the spectrum is its core target demographic, the unknown filmmakers that Mobli hopes will usher in the next generation of Web stars.”
Mobli — an emerging platform for recording and uploading short form videos online — has announced a partnership with the Tropfest Film Festival to launch the TropfestMicro channel, which will feature “micro” films with a maximum length of 70 seconds.
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