Facebook hopes to take a step toward addressing its mobile challenges with real-time location-based advertisements.
“Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers,” said Carolyn Everson, Facebook vice president of global marketing solutions. “We’ve had offers being tested over the last couple of months.”
“The holy grail of advertising is finding people when they are at their closest point to making a purchase,” suggested stock analyst Colin Sebastian in an interview with Bloomberg. “Having some location-based element to advertising can be very powerful, and if you combine that with all the personal data Facebook has, the potential is enormous.”
Facebook wants to expand mobile-only news-feed advertisements, as this would allow Facebook to monetize its increased mobile use.
With Bloomberg projecting 80 percent mobile spending increases over last year, Facebook needs to figure out an effective mobile strategy, or its stock prices may plummet even further.
Facebook hopes to take a step toward addressing its mobile challenges with real-time location-based advertisements.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.