Motorola Launches New Droid Razr Handsets: Focus on 4G and Android

By Karla Robinson
September 7, 2012

Motorola announced three new, practically identical handsets Wednesday, which strongly resemble the Droid Razr in both name and looks.
The Droid Razr HD and Razr Maxx HD are expected to sell over the holidays for $199 and $299 respectively. The slightly smaller Razr M is a mid-range device that will retail next week for $99.
“But while largely unexciting on their own, the three phones mark a new direction for Motorola, which was scooped up by Google earlier this year,” VentureBeat writes. “Recently appointed CEO Dennis Woodside called the devices the beginning of a ‘new’ Motorola, which is one that’s betting heavily on three key areas: 4G LTE, battery life, and, most predictably, Android.”
Motorola has determined that these three elements as well as durable hardware are most important to consumers. Its consistent design means the company, like Apple, is “focusing on hero devices with a design language that can only belong to one company,” the article states.
“That, ultimately, is good for consumers, because it ensures that the devices that Motorola releases will be of higher quality and will be more likely to get updated to future iterations of Android,” the post continues. “It also means that Motorola (and Google, of course) will be able to focus less on redesigning hardware and more on improving the user interface (again, like Apple).”

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