AMC Theatres now allows Facebook users to purchase movie tickets in the U.S. directly via the social media platform. “Facebook recently launched a new ticketing platform that allows users to search movies by location and showtime,” reports Variety. “Once a movie and showtime is selected, users have the option to choose the AMC ticketing platform, and are redirected to the AMC Theatres page to finish their transaction.” Facebook already has ticket agreements with online services Atom Tickets and Fandango, but this marks the platform’s first theater chain partnership.

“From the very beginning of online ticketing availability, it’s been our goal to make the process as simple and accessible as possible for all of our guests, and we are thrilled to further this endeavor through our partnership with Facebook, which continues to expand our guests’ choices on where they purchase tickets,” said AMC chief marketing officer Stephen Colanero.