All-You-Can-Watch Movie Subscription Service Makes Second Attempt

By emeadows
October 4, 2012

After an initial failed attempt in June, New York-based startup MoviePass is back, offering 75,000 wait-listed users the opportunity to pay between $19.99 and $34.99 a month to watch up to one in-theater movie per day.
MoviePass users will be able to see movies at any theater in the U.S., so long as it accepts major credit cards.
“Subscription prices are based on MoviePass’s three zoning areas: Members who live by theaters that charge an average of $8 to $10 per ticket can subscribe to the $19.99 tier, while those in Los Angeles, New York, and San Francisco, where tickets can run around $13 to $15 a pop, pay for the most expensive, $34.99 plan,” details Fast Company.
MoviePass has no theater or ticket brokerage partners. So how will it survive?
“Its newest workaround is a MoviePass-branded payment card that members will use like a regular credit card to purchase tickets at theater kiosks,” notes the article. “Starting today, MoviePass members will use its new iOS app to select a theater, a movie, and a showtime. Once you’re within 100 yards of the selected theater, you can check in within the app, which activates your MoviePass debit card using geolocation technology.”
“This doesn’t need to go through anyone’s API, it runs on existing credit card rails, and it allows customers to have mobility and access to more theaters, so we think we’ve solved everyone’s issues,” explains MoviePass CEO Stacy Spikes.

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