Movies in the Cloud: Studios Support Soon-to-Launch M-Go Service
By emeadows
September 17, 2012
September 17, 2012
- As DVD sales continue to slump, Hollywood looks for ways to monetize digital movies. A new product called M-Go is the latest hope.
- M-Go, set to launch later in the fall, is a “cloud/locker app/service backed by DreamWorks Animation and Technicolor, that will be part digital storefront, part digital discovery service,” reports AllThingsD.
- Last week, the company announced distribution deals with Sony, NBCUniversal, Paramount, Warner Bros. and 20th Century Fox. The app is pre-installed on a number of Samsung and Vizio products, along with Intel Ultrabook computers, and will work on most Internet-connected devices.
- “Consumers will be able to use M-Go to purchase movies (and eventually TV shows, and perhaps, one day, music) and watch them wherever they’d like — on connected TVs, PCs and mobile phones,” explains the article.
- M-Go will be compatible with UltraViolet, another of Hollywood’s hopefuls trying to solve the same problem. It’s worth noting that Disney is currently not a part of M-Go or UltraViolet, and is pursuing its own Keystone technology to address the issue.
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