MVNO in a Box: Sprint Designs New Strategy in Selling Data Services
By emeadows
October 12, 2012
October 12, 2012
- “Sprint thinks that hotels, rental car agencies, airlines, supermarkets and big box retail stores — pretty much any business with a loyalty card — would make excellent resellers of its 3G and WiMAX data service,” reports GigaOM.
- For example, hotels could rent or lend 4G data modems to guests, while grocery stores could sell prepaid 3G cards. And “those data services could be linked directly to any loyalty program — for instance, for every megabyte you consume earn a frequent flyer mile or get 10 cents off your next purchase of frogurt,” notes the post.
- “Sprint is inviting these companies to become mobile virtual network operators (MVNOs) on its data networks, offering a compelling proposition to companies that normally wouldn’t have a clue how to run a wireless business: Sprint will deploy all of the infrastructure and manage the service, while its partners focus on their customers,” explains GigaOM.
- This is all part of the new “MVNO in a box” platform that Sprint launched in July, but now Sprint is aiming at any company with a consumer base and a website.
- Sprint is working with Telespree to support activation and management of subscriptions through its cloud-based wireless data platform.
- “So far Sprint is making its WiMAX and CDMA networks available through the program, so its biggest impact may be regional,” suggests the post. “Once Sprint completes the rollout of its LTE network, though, it will probably start offering it up to its MVNO partners.”
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