Qualcomm raised the curtain on a variety of artificial intelligence, 5G, and Wi-Fi technologies at Mobile World Congress Barcelona, which runs through Thursday. The San Diego-based chip designer unveiled an AI Hub it says will help developers create voice-, text- and image-based applications using pre-optimized AI models. Qualcomm’s flagship AI chips — the mobile Snapdragon 8 Gen 3 processor and the PC-centric Snapdragon X Elite — were announced last year. With the first splash of products now heading to market the company is promising to push the boundaries of 5G and 6G.

“The chip design company said the innovations promise to usher in a new era of intelligent computing, transforming industries, devices, and consumer experiences,” writes VentureBeat.

“The future of generative AI is hybrid, with on-device intelligence working together with the cloud to provide greater personalization, privacy, reliability and efficiency,” said Qualcomm CEO Cristiano Amon.

With a library of more than 75 pre-optimized AI models, “the Qualcomm AI Hub is designed for seamless deployment on devices powered by Snapdragon and Qualcomm platforms,” VentureBeat writes, noting developer integration can reduce time-to-market and leverage the benefits of on-device AI, “including immediacy, reliability, privacy, personalization, and cost savings.”

Amon is set to partake in a fireside chat today, chatting about 5G, 6G and “redefining the possibilities of connectivity,” which is Qualcomm’s MWC 2024 theme.

As part of Qualcomm’s MWC showcase, the company is hosting demonstrations including the world’s first multimodal LLM on an Android phone and a seven-plus billion parameter multimodal LLM on a Windows PC, as well as Stable Diffusion with Low-Rank Adaptation.

“Qualcomm wants to add these crazy AI tools to your Android phone,” Digital Trends summarizes. And on Windows PCs, too.

GenAI functions in smartphones, cars, PCs and wearables are being showcased by the company. The first round of devices include the Samsung Galaxy S24 line, and phones from China’s Xiaomi and Oppo, with more to be announced at MWC, according to VentureBeat.

Separately, Intel at MWC announced that “its edge platform is now broadly available and can run a variety of AI technologies on its general-purpose servers, which means that more expensive graphics processing units from suppliers like Nvidia are not required,” Light Reading reports.