Myspace Strategy Includes Focus on Music and Fresh Design

By David Tobia
October 15, 2012

As Myspace hopes to become relevant again in the crowded Internet ecosystem, CEO Tim Vanderhook recognized the site needed a new design.
“You couldn’t just put a new coat of paint on this thing,” he explains. “You really had to build everything from scratch, you had to rethink what the brand was actually going to stand for, and then you had to give people a totally different experience.”
While Facebook crushed Myspace in the social media realm, nothing really ever took over Myspace’s position as a place to cultivate young musical artists.
The new Myspace features a horizontal screen to accommodate the widescreen laptops and TV’s that are more prevalent in today’s technological landscape. The redesign focuses primarily on creating a “social network for the creative community,” reports Fast Company.
Another interesting development is the inclusion of “a smart, multivariable search function that pulls in all the results across artists, albums, and users,” explains the article.
The site also places importance on playlists and mixes, and will include a drag-and-drop tool for making the lists, according to a promotional video tweeted by Myspace co-owner Justin Timberlake.
Ultimately, Myspace hopes to become a “platform where finding music, playing music, and sharing music are all seamless, coherent parts of the greater experience,” notes Fast Company.

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