At this week’s NAB Show in Las Vegas, Vision III Imaging has an impressive demo of a technology that adds parallax to professional camera images when displayed on normal consumer displays. Through the company’s patented process of rotating an iris inserted behind the lens at 4.3 cycles per second (e.g. parallax induction), they are able to enhance both 2D and 3D images. 2D images take on an almost 3D quality, while 3D images maintain a sense of multiple dimensions even when the viewer tilts his/her head to a full horizontal position.

The technique does not reduce the number of pixels captured in the final image.

The company’s v3 parallax visualization (PV) tech enables 3D imagery to be displayed without the need for special glasses or screens.

The technology fits onto professional rigs, and the effect is managed in the post production workflow. The demo material was shot on REDs and Alexas. Company founder Christopher Mayhew has a number of patents on his approach, and is exploring ways of applying it beyond live action TV content to CGI and VR environments.

For those who are in Las Vegas for NAB, you can catch the demo in the North Hall – N8533. Videos of the v3 technology are also available on the Vision III Imaging site.