James Cameron is calling for Hollywood to “wake up and smell the coffee” when it comes to 3D. At the NAB Show in Las Vegas, Cameron said that films should be shot in 3D rather than produced in 2D and later converted to 3D.
Cameron recently released “Titanic” in 3D, a work that took 14 months and cost $18 million. “If you are willing do that, fine. But who is willing to make a $150 million movie and then sit on the interest costs for a year while you post produce it in 3D? It is going to be a helluva lot more expensive (than shooting native 3D),” he said.
Cameron is at NAB alongside business partner Vince Pace representing Cameron Pace Group (CPG) to promote a business model for making 3D more profitable.
“With an eye toward live sports, CPG has been offering a Shadowcam ‘5D’ system, meaning that a 2D and 3D production is piggybacked on a single rig,” explains Carolyn Giardina writing for The Hollywood Reporter. “It has already been used on productions including last year’s US Open Tennis Championship and recent The Masters golf tournament. At NAB, the team is extending the camera system, with the introductions of new tools including a Shadowcam handheld camera rig and a Shadowcaster ‘5D’ mobile unit.”
“If I were producing an episodic series, I would produce it like Avatar with one 3D camera system (and extract the single eye for the 2D),” Cameron added in regards to TV production. “I would encourage people to go right to a native 3D and extract the 2D. I think episodic will gravitate toward the feature model.”
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