NAB News: Avid to Provide MAM System for NBC Olympics Coverage
By Rob Scott
April 23, 2012
April 23, 2012
- Avid Technology announced at NAB that it will be providing the “most comprehensive system in the history of NBC Olympics” for the network’s upcoming coverage of the summer games.
- “Marking NBC’s Olympics division’s and Avid’s sixth consecutive Summer or Winter Games working together, the effort centers on Avid Interplay Media Asset Management (MAM) system,” writes Carolyn Giardina for The Hollywood Reporter.
- “Installed as part of a system that includes technology from third party vendors Sony and Harmonic, the Interplay MAM will be used to create two simultaneous feeds for use in London and at NBC Olympics in New York, according to Avid,” explains the article.
- London’s International Broadcast Center will be outfitted with Avid Symphony and Media Composer editing systems that will be connected to ISIS shared storage and Interplay.
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