Social media innovation for TV was making inroads at NAB last week, but the interest in integration is even greater, according to Sam Decker, CEO of Mass Relevance.
“There are so many technology providers here, and the interest in social TV is disproportionate to the innovation,” he said during the show. “It’s such a small part of all the real estate and discussions that are happening.”
Decker notes that the tech crowd is “beginning to react to demands from producers who want more social functionality in the production process,” reports Lost Remote.
The comments suggest that social media may be where the Internet was in the late 1990s regarding TV, writes Cory Bergman in the post, adding that now “we can feel the beginning of a shift to infuse social in just about every TV production product.”
The article cites some interesting innovation in this space, including the new Engage platform from TV graphics firm Chyron, a social media prompter for TV talent from Never.no, automatic content recognition (ACR) solutions from Audible Magic and Civolution, and more.
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