The 2015 edition of the National Association of Broadcasters Show (NAB) opens Saturday with a weekend schedule filled with technical conferences and an exhibit floor, opening Monday, that promises a range of innovative product introductions. ETC@USC will be at the NAB Show to both present and report. The centerpiece of ETC’s participation is Tuesday and Wednesday’s Media Management in the Cloud Conference produced by ETC for NAB. Leaders in the field will be on hand to present the latest advances in reliability and security in the Cloud. ETC is also involved in the SPROCKIT program for media and entertainment entrepreneurs. Frequent ETC reporting contributor Debra Kaufman will feature ETC and its programs in live Daily video reports on NAB Live.