NBC’s promised complementary mobile apps for its London summer Olympics coverage have arrived.
“Available for Android phones and tablets as well as the iPhone and iPad, they’re built on Adobe technology to deliver the information and live streaming video, as well as handle the TV Everywhere authentication with the cable providers that’s necessary to view all of the content,” reports Engadget.
The NBC Olympics Live Companion is designed to operate as a second screen for users to find out stats and information while watching Olympics coverage.
The other app, called NBC Olympics Live Extra, “delivers video of every event streaming live to users wherever they are. It supports multiple camera angles, social features like the Facebook tie-ins NBC announced yesterday and users can even switch between the two apps at will,” details the post.
In a related story, Facebook and NBCUniversal have agreed to a cross-platform partnership tied to the Olympics that will integrate branded content across TV and Web platforms.
While Olympics-themed extras will be available on Facebook and NBCOlympics.com, the deal will also include airtime for the social network.
“Facebook is sending a production team to London that will mine digital discussions pertaining to the Olympics for a ‘talk meter,’ which will provide an on-air window to what viewers are saying about the games, and other segments including a polling feature,” reports Variety.
The Facebook-NBC announcement was made days after that of a similar collaboration between Facebook and CNN for coverage of the presidential election.
NBC’s promised complementary mobile apps for its London summer Olympics coverage have arrived.
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