Industry First: NBC to Stream Super Bowl Online and to Verizon Phones
By Rob Scott
December 21, 2011
December 21, 2011
- NBC announced yesterday that it plans to stream the 2012 Super Bowl on February 5th.
- “In the biggest example to date that Web streaming is becoming a must-do service…the Super Bowl — the most-watched event on television — will be streamed online and to mobile phones for the first time ever,” reports Digital Trends.
- In addition to February’s championship, NBC will also stream Wild Card Saturday and the Pro Bowl. The games will be available via NBC.com and the NFL Mobile app, available to Verizon Wireless customers.
- NBC will offer additional content such as extra camera angles, game highlights and live game stats. “Because of the added features on the Web stream, NBC found that people weren’t just watching the game on their PCs; they were watching on both the TV and on the website, likely to get the bigger screen view while being able to access the added content,” explains the post.
- Last year’s Super Bowl match-up between the Packers and Steelers drew 111 million viewers, making it the most popular broadcast of 2011.
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