Sources say NBCUniversal is close to investing $250 million in digital publisher BuzzFeed, in a deal that would place BuzzFeed’s value at $1.5 billion. Comcast’s film and television unit is also looking to invest in Vox Media, in a deal that would push Vox to $850 million in value. Those familiar with the deals suggest they are part of CEO Steve Burke’s efforts to reach millennial audiences. “The idea is that NBCU can get a crash course on digital content and distribution from its new investments — and that those companies may want to distribute some of NBCU’s content as well,” reports Re/code.