Comcast’s NBCUniversal is investing $200 million in Web publisher BuzzFeed as the two plan to explore partnerships across the organizations. One possibility, referenced in the press release, involves working together on Olympics coverage, although details have yet to be revealed. Last week, NBCU also put $200 million into BuzzFeed competitor Vox Media. The investments could be part of Comcast’s efforts to attract a younger audience that is drifting from traditional TV. “More than half of BuzzFeed’s 82.4 million unique visitors in July were between the ages of 18 and 34,” reports The Wall Street Journal. Meanwhile, more than 40 percent of the 54.4 million visitors to Vox websites last month were between 18 and 34.