Netflix is thinking about adding video podcasts as an inexpensive way to expand program offerings and boost engagement. The streamer has reportedly been in discussions with agencies in recent months, exploring talent to host talk-based video podcast shows. Netflix execs had previously considered the format but were skeptical it could work on the platform. Having witnessed YouTube’s explosive growth on television screens, which have surpassed mobile and desktop in terms of viewing hours, podcasts are now getting a second look as an entry point to creator-driven content.

“They are exploring: Is this doable? Which one would make sense for us?” a talent agent told Business Insider, adding “It’s a way to get an amazing volume of content at a fraction of what they pay for scripted and unscripted budgets.”

For 2025 Netflix has picked up a reality series featuring Britain’s the Sidemen. Called “Inside,” season two features creators competing for a cash prize. Netflix has also acquired season one, which aired in the UK with reality stars competing for a $1 million prize. Netflix has added the children’s show “Ms. Rachel” with educator and YouTube breakout Rachel Accurso.

While past talk-show-style programming on Netflix focused on comedians, The Streaming Wars reports the new focus is “working with podcasters who have built strong, engaged audiences.” Last year the streamer briefly courted Alex Cooper and the “Call Her Daddy” podcast, which ultimately landed on SiriusXM.

Netflix is assessing various podcast strategies “such as signing famous podcasters to produce exclusive content for the service, or simply offering the same shows as seen on YouTube but without advertising, at least for subscribers who are not on the ad-supported tier,” according to Gizmodo.

Last year, Forbes says an estimated 100 million Americans listen to a podcast each week. Edison Research pegs YouTube the number one podcast vehicle in the U.S. and says that among those who listen to podcasts, YouTube captures 31 percent of 13+ users who prefer them in video format.

“Podcasts have grown in popularity in recent years, demonstrating their influence in the recent presidential election when President Trump made appearances alongside the likes of Joe Rogan and Theo Von,” Gizmodo writes.

Lemonada Media cofounder and CEO Jessica Cordova Kramer told Business Insider she “could see a world in which audio only and vodcasts are streamed on Netflix so that they can offer an all-in-one place to keep users on their platform for everything.”