Netflix Plans for User Control of Apps on TVs and Connected Devices
By Karla Robinson
October 19, 2012
October 19, 2012
- Netflix rolled out second screen features for the PS3 a few weeks back that provide users with game console controls from their Android or iOS handset. The company is now looking to expand this offering to other devices, enabling users to control their TV apps and connected devices with mobile handsets.
- “Our overall strategy around second screen control is that Netflix on TV devices is a great viewing experience, but Netflix on mobile devices makes activities like browsing, searching, rating and social easier,” explains a Netflix spokesperson. “We see our users doing this naturally today and are trying to support and optimize for that behavior.”
- “It makes a lot of sense for the company to use phones and tablets as remote controls for the TV screen,” GigaOM writes. “Netflix’s catalog now consists of roughly 50,000 titles, which is hard to navigate and search on a TV or connected device. Tablets on the other hand in particular make for great programming guides, and the ability to beam a video with one click to the big screen could be a great addition to the company’s apps.”
- In order to take advantage of the second screen controls, Netflix viewers “need to be logged into the Netflix application on both devices with the same Netflix account, and also have their mobile phone connect to the same Wi-Fi network as the game console,” the post explains.
- Google TV could be the next platform to get second screen support. The company has been working on its own second screen experience for Google TV apps.
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