Netflix Signs New Deals with Turner and Warner Bros. TV
January 17, 2013
Netflix will expand its offerings through new deals with Turner Broadcasting and Warner Bros. Television Group. The licensing agreements will provide the streaming site with complete previous seasons of animated and live-action programming from Cartoon Network, Warner Bros. Animation and Adult Swim. The shows will become available beginning March 30.
Also part of the deal, the first two seasons of TNT’s “Dallas” will become exclusively available on Netflix. Those episodes will begin streaming in January of next year.
According to the press release, “complete past seasons of such great Cartoon Network shows as ‘Adventure Time,’ ‘Ben 10,’ ‘Regular Show,’ ‘Johnny Bravo,’ Warner Bros. Animation’s ‘Green Lantern’ will become available on the popular ‘Just for Kids’ section of the world’s leading Internet TV subscription service. At the same time, Adult Swim shows, such as ‘Robot Chicken,’ ‘Aqua Teen Hunger Force,’ Sony Pictures Television’s ‘The Boondocks’ and the Emmy-winning ‘Childrens Hospital’ from WBTVG’s Studio 2.0, will be made available.”
Additionally, Netflix and Warner Bros. TV signed a deal to put eight scripted dramas on Netflix, including the NBC freshman hit “Revolution.”
“The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape,” said Turner SVP of program acquisitions Deborah K. Bradley.
“We are thrilled to continue our great relationship with Netflix giving their subscribers access to more and more of our programming,” said Warner Bros. Domestic Television Distribution president Ken Werner. “This represents another evolutionary step in the TV ecosystem working with Netflix, on the SVOD platform, to improve the consumer experience while being respectful of existing business models.”
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