Netflix is expanding its cloud gaming test to the U.S. after initially deploying trials in Canada and the United Kingdom. The streaming game service builds on mobile gaming efforts the company began in 2021 and is now targeting games on connected TV devices and smart TVs, including Roku, Chromecast, Fire TV, and others, with mobile phones serving as game controllers. Netflix has made no secret of its intention to make games a major part of its business, and this next step is being called a bid to take on game giants Sony PlayStation and Microsoft Xbox.

Though Netflix’s prior mobile games focus has appealed to casual gamers and also largely been reliant on the network’s own original content, its ambitions are busting out, with reports of the possibility of a Netflix take on “Grand Theft Auto,” according to IGN, which writes of the network’s “efforts to make a meal out of its library of original IP in the games space after acquiring a number of game development studios.”

In the ensuing months, “Netflix subscribers will be able to play games on their mobile devices based on hits such as Korean thriller ‘Squid Game’ and supernatural comedy ‘Wednesday,’” according to The Wall Street Journal, which says Netflix is also in discussions to gamify its series “Black Mirror” and “Extraction.”

Engadget writes that games, while not new to Netflix, are still trying to find their “place in the company’s business model. Right now, the Netflix app prompts users to download and play games like ‘Exploding Kittens: The Game’ or ‘Ghost Detective’ on the app store where you can play on the platform.”

But as a result of this test expansion, subscribers will soon “be able to play games directly on their smart TVs and computers,” Engadget writes, noting “this push into gaming by the streaming giant is preceded by the company’s recent release of a dedicated controller app for iOS devices that lets a player use their phone as a gamepad with a paired TV.”

In an update to an August blog post, Netflix writes of a “a ‘limited’ beta test,” for U.S. users, “so it seems like this won’t be available to too many people to start,” The Verge reports, noting that as with the original tests in the UK and Canada, in the U.S. the “only two games available to stream are ‘Oxenfree’ from Netflix’s own Night School Studio and another game titled ‘Molehew’s Mining Adventure.’”