Netflix Takes on Pay TV and Streaming Competitors with Disney Deal
By Rob Scott
December 5, 2012
December 5, 2012
- Netflix and The Walt Disney Co. have agreed to an exclusive licensing agreement that will enable Netflix users to stream movies from the Disney library.
- “The deal means that if you want to watch a live-action or animated Disney film, you’ll only be able to do it on Netflix and not Amazon Prime or Hulu,” notes VentureBeat. “This is a huge win for hardcore Disney movie buffs, who until now could only purchase digital copies of Disney films or watch them on DVD/Blu-ray.”
- The deal arrives in the wake of Disney’s announcement that it would shutter its Disney Movies Online service by the end of this year.
- “Under terms of the agreement, Netflix will gain exclusive streaming rights to all Disney films that hit theaters in 2016,” notes the post. “And while Netflix is currently the only service to have streaming rights to old Disney film content, there was no indication that this will always be the case.”
- According to the Netflix blog, the deal will include theatrical releases from Disney, Pixar and Marvel starting in 2016. “In the meantime, we’ll have an amazing selection of Disney movies including Disney classics, catalog movies, and popular non-theatrical movies for the whole family featuring beloved characters like Tinkerbell, Mickey Mouse and Winnie the Pooh, to name a few.”
- Netflix’s Just for Kids section is adding titles such as “Dumbo,” “The Aristocats,” “Pocahontas” and “Beverly Hills Chihuahua” — while older viewers can look forward to movies including “Pirates of the Caribbean: Curse of the Black Pearl,” “The Sixth Sense,” “National Treasure,” “Phenomenon” and “Quiz Show” in the future.
- “Disney is the biggest studio yet to make such an arrangement with Netflix,” reports the Wall Street Journal in a related article. “Netflix has struck deals with smaller entertainment companies, including Dreamworks Animation SKG Inc., Weinstein Co. and Relativity Media LLC.”
- WSJ suggests that Netflix is “ready to rumble with traditional pay TV channels such as HBO and Showtime,” since it outbid Starz for the exclusive rights to offer Disney theatrical releases.
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