Network Traffic Report: Netflix Easily Leads Amazon, Hulu and HBO

By Karla Robinson
November 9, 2012

The new Global Internet Phenomena Report from Sandvine found that Netflix accounts for 33 percent of peak residential downstream traffic in North America, while other streaming services struggle to amount to two percent.
“Amazon’s video service on the other hand,” GigaOM writes, “which is widely seen as its biggest competitor, only causes 1.75 percent of peak residential downstream traffic.”
“Other competitors fare even worse in Sandvine’s report: The network management company sees Hulu causing 1.38 percent of residential peak downstream traffic, with HBO Go barely registering with 0.52 percent,” notes the post.
Second place goes to YouTube with 14.8 percent of peak residential downstream traffic and 30.97 percent of peak mobile downstream traffic. The site takes up even more peak residential downstream traffic abroad, accounting for 15.9 percent in the Asia-Pacific region and 21.84 percent in Europe.
In North America, HTTP, BitTorrent, and iTunes were the next popular in downstream. Facebook followed Amazon at 1.48 percent of peak residential downstream traffic.

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