Facebook is introducing a new tool that lets users boost their visibility by paying a small fee to have their content displayed more prominently on the social network, essentially turning users into micro-advertisers.
Fees will reportedly vary, but Facebook is initially charging $7 to promote users’ content in testing that began Wednesday with a limited number of U.S. users.
Facebook claims the move is not a planned shift from its current free-to-use model, but an addition to its line of premium services. The promoted-posts-for-users feature was initially tested in New Zealand, and the company says it has conducted similar tests in 20 other countries.
“With Facebook’s revenue growth rate showing a sharp slowdown in recent quarters, many analysts and investors believe the company needs to find new ways to make money,” reports Reuters.
“Last week, Facebook unveiled a feature that lets U.S. users buy and send real gifts, such as eyeglasses, pastries and gift cards to their friends,” explains the article. “Initially available to a limited number of users in the United States, Facebook Gifts could signal the company’s intent to play a bigger role in e-commerce.”
Facebook is introducing a new tool that lets users boost their visibility by paying a small fee to have their content displayed more prominently on the social network, essentially turning users into micro-advertisers.
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