Twitter-owned video-sharing app Vine is designed for shooting and sharing short, looping clips with your friends. But what happens when those six-second snippets are delivered in succession to create a larger product? Film production company Oscilloscope is testing this approach by releasing its full-length feature film “It’s A Disaster” in short segments through the app.

The Todd Berger-helmed film, released through Oscilloscope’s Vine account, stars Rachel Boston, Kevin Brennan, David Cross, Julia Stiles, and America Ferrera. “Not every second of the film will be covered, but it should be interesting to watch. Certain clips will also be watchable via Twitter,” reports Business Insider.

“Since Vine requires videos to be recorded in real time from an iOS device, the clips are of the film being shown on a TV,” notes Mashable. It almost looks as if Oscilloscope is bootlegging its own film.

“Jean-Luc Godard once said that he pities French cinema because it has no money and American cinema because it has no ideas,” Berger said about the new release. “Well, this is certainly an idea.”

“From the moment it launched just three short weeks ago, it was so clear to us that six-second loops of video, edited in-phone, and posted in real time was and will be the future of film distribution,” said Oscilloscope’s Minister of Informative Updates Bruce Farnsworth. “While we still endeavor to release films via some other methods, we didn’t want to be left out in the cold and we are proud to be an early adopter of tomorrow, early.”

On a more serious note, news organizations such as “The Today Show” and other media outlets have begun using Vine to distribute content and promotions, but this is the first feature film to be released via the app. Earlier this month, a journalist used Vine to report on the suicide bombing at the U.S. Embassy in Turkey. The team at digital agency CodeComputerLove in Manchester, England is taking a new approach to comics with “The Last Drop” — which replaces standard photo panels with a collection of Vine loops to tell its story.

Even with the Vine experiment, Oscilloscope will still release “It’s A Disaster” online March 5 and in theaters on April 12. The BI post includes a trailer of the film.

For more about the app, visit the iTunes Store.