New Video Rental Service: Verizon and RedBox Plan Early 2012 Launch
By Karla Robinson
December 9, 2011
December 9, 2011
- Verizon is planning to launch a TV and movie streaming and download service by May 28th, with a beta expected as early as April. The company is rumored to have partnered with RedBox to include physical disc rentals in the service.
- The service, called Project Zoetrope internally, will stream in SD or HD to a variety of platforms — iOS, Android, Xbox and others — and video storage will be enabled for mobile devices and tablets.
- “RedBox is immediately recognizable and synonymous with simplicity and value,” which will help Verizon with its lack of branding in the movie/TV world, TechCrunch writes. “RedBox, however, has little in the way of TV shows, so Verizon is probably doing much of the heavy lifting on that side, and of course on the delivery infrastructure front.”
- “Pricing is expected to be monthly and credit-based, e.g. $5.95 per month for 6 credits, which could be used to rent X movies or Y shows,” adds the post. “There will be several tiers and some will include physical disc rentals, and of course there will be ways to purchase more shows if necessary.”
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