New IDC Study: Will Microsoft Purchase Netflix and LinkedIn?

By Rob Scott
December 6, 2011

A study from IDC predicts that Microsoft may consider purchasing Netflix and LinkedIn next year in an effort to cash in on “the convergence of mobile computing, social networking, cloud services, and big data analytics.”
“Look for Microsoft to buy a content/media cloud, like Netflix, to provide a marketplace for its apps and content,” says Frank Gens, senior VP and chief analyst at IDC.
Gens refers to the platform built on mobile computing, cloud services, social networking, and big data analytics as the “3rd Platform.”
“The industry’s shift to the 3rd Platform will accelerate in 2012, forcing the industry’s leaders to make bold investments and fateful decisions,” predicts Gens. He suggests companies including Apple, Microsoft, HP, SAP, RIM and others will face “crossroads moments” next year.
Is Computerworld blogger Preston Gralla convinced? Not really. “Building an app store directly into Windows can serve the same purpose. If the price is right, buying Netflix might make sense. But I don’t expect the price to be right.”

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