According to The Dyle Mobile TV Data Report recently released by the Mobile Content Venture, 68 percent of U.S. adults recently surveyed said they would watch more programs if live mobile digital TV were available.
“As people upgrade to smartphones and tablets, live TV is a must-have service,” explained the Mobile Content Venture in a statement. “Whether you are a wireless carrier or a cable/satellite operator, it seems clear that enabling the ‘living room experience’ on the go can be a smart business opportunity.”
Survey respondents said they would most likely access live mobile DTV during downtime while waiting, for entertainment while traveling, for entertaining children in the car, as an additional television at home, for being connected at sporting events and while working out at the gym.
Perhaps most telling, 61 percent of respondents said they would be “somewhat or very likely” to switch their service providers in order to receive mobile TV.
“The Mobile Content Venture is a joint venture consisting of 12 major broadcast groups, Fox, Ion Television and NBC that plan to launch the Dyle mobile TV service this year,” notes Broadcasting & Cable.
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