The NAB has announced it will set aside $3 million a year for a new lab designed to help broadcasters keep pace with digital media.
Kevin Gage, formerly of Warner Bros. and NBCUniversal, has been hired as the organization’s first chief technology officer. Gage will be responsible for running the new lab, among other duties.
According to TVNewsCheck: “…for now the lab will not be a place you can visit. It will be more of an investment fund, he says, seeking out the best ideas for improving the broadcast media and nurturing them with infusions of cash.”
“[W]e’re now in a situation where we can start innovating and using new technologies that are out there to be able to connect with the consumer in ways that we have never connected before. That’s really what the lab is there to do,” says Gage.
In an interview with TVNewsCheck, Gage discussed some of the projects he plans for the new lab: “In radio, we’re working on an AM engineering study that we kicked off in the last fiscal year, as well as HD radio in FM. And then on the TV side, we’re fostering innovation with mobile DTV, and we are moving forward to potentially a new broadcast standard. What would be the ramifications and the benefits of being able to go to something different in the future?”
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