NFC App Review: Katie Boehret Offers Her Two Cents on Google Wallet
By Dennis Kuba
September 22, 2011
September 22, 2011
- As reported on ETCentric yesterday, Google Wallet rolled out this week. The technology allows you to pay for products and services by merely swiping your phone over a “tap payment” terminal (only MasterCard PayPass-enabled terminals right now). While only the Nexus S 4G phone is currently supported, there will be more phones coming soon that include the NFC (near field communication) chip.
- Reporting for All Things D, Katie Boehret took the mobile app for a test drive. “I’ve been trying Google Wallet in Washington, DC, and Palo Alto, California, and I find it delightfully easy to use,” she writes. “Though still in its infancy, it isn’t hard to imagine digital payments catching on and becoming commonplace.”
- Boehret points out that only the Citi MasterCard can be added to Google Wallet for now, but a Google Prepaid Card can accept other credit cards, and Google says other cards are coming (the company is working with Visa, Discover and American Express).
- PayPal and Square are working on their own digital-payment systems, both of which do not require the NFC chip, so they will work on many phones.
- Beyond payment, Google Wallet will let you register your store loyalty and gift cards (expect to see this from the likes of CVS, Macy’s and American Outfitters); however, you cannot register forms of ID, suggesting that despite its ease-of-use, the app is not a replacement for your wallet.
- “Google Wallet can’t hold your driver’s license or other official forms of identification, so even if it takes off and works everywhere, you’ll still have to carry your license with you,” concludes Boehret.
2 Comments
My initial reaction to NFC “tap” payments was that of security, but Google says that card info will be stored in a single place on a chip, and that we can use a dollar amount limit as an additional failsafe. In terms of our industry, I suppose we should expect its use in theme parks, movie theaters, kiosks and more — in addition to just stores and restaurants. We may want to start thinking in terms of marketing — loyalty and gift cards, cross promotions, special offers, etc.
My initial reaction to NFC “tap” payments was that of security, but Google says that card info will be stored in a single place on a chip, and that we can use a dollar amount limit as an additional failsafe. In terms of our industry, I suppose we should expect its use in theme parks, movie theaters, kiosks and more — in addition to just stores and restaurants. We may want to start thinking in terms of marketing — loyalty and gift cards, cross promotions, special offers, etc.
Leave a comment
You must be logged in to post a comment.