Nielsen Report Shows HDTV Adoption Growing, But Not True HD
By Rob Scott
October 19, 2012
October 19, 2012
- According to new Nielsen data, more than 75 percent of U.S. homes now have HDTVs, marking a 14 percent increase over 2011. Additionally, 40 percent of homes have more than one HD set.
- There are 115 million U.S. homes with televisions. However, the data also shows that a surprising amount of viewing is not HD quality.
- Despite 61 percent of primetime viewing experienced on an HD set in May, only 25 percent of cable primetime and 29 percent of English-language broadcast primetime occurred in “true HD” — when an HD set is connected to an HD signal and HD channels are being viewed.
- “The Nielsen study was based on usage of 17 networks — five English-language broadcast networks and 12 ad supported cable networks — in May 2012,” reports Broadcasting & Cable. “As expected, sports and entertainment genres are more likely to be viewed in HD than news and kids programming,”
- “Some analysts believe consumers are still confused about HDTV — that just buying an HDTV set means getting HDTV-quality programming,” notes MediaPost in a related report.
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