Nielsen Study: More Consumers Use Phones as Shopping Companion

By Rob Scott
February 24, 2012

Consumers are using their smartphones more than ever before as a useful tool for retail shopping. Compared to the previous year, retail app downloads have doubled.
“A new study from Nielsen’s upcoming United States Digital Consumer Report states that 29 percent of all smartphone users utilize their mobile devices to aid in shopping-related activities, whether online or in stores,” reports Digital Trends.
Nielsen found that consumers use their smartphones the most for price comparisons, with 38 percent checking prices online while browsing in stores.
When they get closer to a purchase, “32 percent of smartphone owners prefer to read consumer reviews online before making the final decision.”
“The least popular option of using smartphones to shop is actually paying for products with the phone,” indicates the article. “The study cites that only 18 percent of iOS and 13 percent of Android users are interested in using their phones as credit cards.”

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