Nielsen Study: More than Half of U.S. Households Have Game Consoles
By Rob Scott
February 14, 2012
February 14, 2012
- A new study from media research firm Nielsen suggests that only 44 percent of U.S. households have none of the current gaming consoles that have been on the market for over five years.
- The data indicates that 56 percent of households currently own an Xbox 360, PlayStation 3, or Nintendo Wii.
- “According to Nielsen, overall gaming activity increased by 7 percent, a number that also included smartphone and tablet games,” reports SlashGear. “That is what the company sees as a potential major trend for 2012. It also expects cross-platform connectivity between different devices to explode this year. And its last prediction for the future — in-game monetization will be a big trend.”
- Additionally, Nielsen reports that 39 percent of homes have an iOS device, “and close to 50 percent of children aged 6-12 own a Nintendo DS portable,” reports GameSpot.
- However, not all platforms have experienced a surge. The survey suggests that time spent on the Wii was down 22 percent over the past year.
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