Nokia CEO Stephen Elop Talks New Lumias and Windows Phone 8
By Karla Robinson
September 7, 2012
September 7, 2012
- Following Nokia’s launch of two new Lumia models, the 820 and 920, Engadget interviewed the company’s CEO Stephen Elop about the Windows phones and his expectations for consumer adoption.
- “I think Windows Phone 8 allows us to deliver the most personalized smartphone experience,” Elop said, adding, “more and more personalized information can be brought to the home screen.”
- The compatibility with the upcoming Windows 8 OS will also provide users with a better overall experience, he said. “It shares that same design language in terms of user experience… which leads us to an environment where we can have greater sharing between a PC, a tablet, a phone, the Xbox gaming platform… rounding out that digital experience for consumers.”
- As Engadget notes, the Nokia-Windows Phone partnership has yet to have strong commercial success, begging the question why Nokia didn’t opt to pair up with Google’s Android OS.
- “The fundamental reason that we went to the Windows Phone… was for one word: differentiation,” Elop said. “And I think this is an example in the industry where people realize that differentiation really does matter.”
- He expects the user experience created on the Lumia devices to convert consumers. In addition to the Windows Phone 8 personalization, the devices have wireless charging and a great PureView camera for low-light pictures and shake-proof videos. The phones also offer an augmented reality program called Nokia City Lens that shows users what the camera sees with added information about their surroundings — restaurants, transportation, etc.
- Elop added that Nokia remains committed to their older devices, even as technology progresses. The current Lumia models will be able to upgrade their home screen and add City Lens.
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