Nokia will cut the price of its Lumia 900 to $49.99 when subscribers agree to a two-year contract from AT&T, reports the Wall Street Journal.
The Lumia 900 was initially offered for $99 with a two-year agreement when it hit the market in April.
“This move is a normal strategy that is put in place during the life cycle of most phones,” explains Nokia spokesman Doug Dawson. It “allows a broader consumer base to buy this flagship device at a more accessible price.” He noted that Samsung’s Galaxy S II also experienced a price drop during a similar time frame.
Nokia hopes the price cut will bolster falling sales. Last month, Microsoft announced the next generation Windows 8 operating system, and also revealed the Lumia 900 will not receive an update to the system.
“If the phone wasn’t selling well before that bit of news dropped, it’s likely selling much worse now,” comments Mashable.
The Lumia 900 rode positive reviews to early success, but Nokia has struggled since the initial burst. The company plans to lay off 10,000 workers by the end of 2013 and close factories in Finland, Germany and Canada.
Nokia will cut the price of its Lumia 900 to $49.99 when subscribers agree to a two-year contract from AT&T, reports the Wall Street Journal.
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