NPD Says More Web Video Now Watched on TVs Than Via PCs
By emeadows
September 28, 2012
September 28, 2012
- According to consumer-tracking service NPD, television sets are now the most popular way to watch streaming video from the Internet.
- “NPD says 45 percent of consumers report that TV is now their primary Web video screen, up from 33 percent last year,” reports AllThingsD. “It basically swapped places with the PC, which used to account for 48 percent of viewing but now represents 31 percent.”
- At this point, NPD figures that only about 10 percent of homes have an Internet-enabled TV, but consumers are often streaming programming through devices such as their Blu-ray player, Apple TV and Xbox 360.
- NPD’s general screen breakdown by device: TV — 45 percent, laptop PC — 17 percent, desktop PC — 14 percent, tablet — 1 percent, netbook — 1 percent.
- Also according to the NPD report, Netflix is the most popular streaming service, with 40 percent of connected TV watchers using that service.
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