This fall, Microsoft will introduce “NUads” — advertisements made possible by Kinect in which viewers can interact by using their voice or hand gestures.
“Advertisers will be able to ask viewers to answer multiple-choice questions by speaking ‘yes’ or ‘no way’ out loud, or by gesturing,” reports AllThingsD. “The results will appear in real time on the screen, so subscribers can see how others are voting.”
Companies to first sign up for the NUad program include Toyota, Samsung Mobile USA and Unilever. The ads will appear on the Xbox Live dashboard and within select TV apps. At least initially, you will not see them embedded into games.
Xbox advertising has grown by 140 percent from last year. Advertisers are drawn to this demographic because it is a segment of the population that has been hard to reach.
“It’s increasingly challenging to reach these people, because they are spending so much time on our platform,” explains Ross Honey, GM of Xbox Live Entertainment and Advertising. Xbox Live users spend about three hours per day on the system. “Advertisers see that time and they know they need to connect with users there, because they aren’t anywhere else,” notes Honey.
This fall, Microsoft will introduce “NUads” — advertisements made possible by Kinect in which viewers can interact by using their voice or hand gestures.
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