Online Game Rivals Hasbro and Zynga Partner in the Physical Realm

By Karla Robinson
February 13, 2012

Hasbro and Zynga, two rivals in the online videogame world, have announced a new partnership in the physical world of toys and board games.
The companies are teaming up to create games and toys based on Zynga’s online games such as “FarmVille” and “Mafia Wars.”
“Though both companies could use a boost, toy and gaming experts aren’t sure the tie up will help either all that much,” the Wall Street Journal reports. “That is because for the time being, at least, the partnership doesn’t extend to Zynga making new videogame versions of Hasbro’s board-game classics. Electronic Arts Inc. currently holds the digital rights to Hasbro board games. Still, a person familiar with the matter didn’t rule out the possibility of an expanded relationship in the future.”
Hasbro’s game and puzzle sales have been declining, due to “an inability to fully capitalize on the rise of the casual smartphone and social-media games that have made Zynga a burgeoning power,” indicates WSJ.
According to researcher Appdata.com, Zynga’s Scrabble knockoff “Words with Friends” currently has 13 million active monthly users on Facebook, as compared to Scrabble’s 1 million.

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