Fortune offers interesting snapshots of how large firms are leveraging innovative uses of social media marketing. It’s a compelling overview of the evolving landscape in which many companies are still trying to find their footing.
Walmart, for example, has 15 million fans on Facebook and uses a blend of product announcements and fan interaction for events such as National Puppy Day.
The Home Depot’s Facebook page emphasizes the local community service projects initiated by its employees.
Pepsi’s Facebook page is a vehicle for user-generated marketing “with photos of Pepsi cans or bottles in interesting poses or settings, such as the back of a power boat,” describes the article.
Fortune explains that Starbucks’ Facebook page is “different than many other corporate sites given the almost 180,000 people (and nearly 30 million fans) talking about the company… Mixed in between posts mentioning the company by a viewer’s own Facebook friends, you’ll find deals, a healthy dose of community service, and direct feedback for upset customers. It’s also easy for users to manage their Starbucks card or send e-gifts to friends.”
The Top 10: Walmart, The Home Depot, Pepsi, Disney, Starbucks, Google, Capital One, Nike, JetBlue, McDonald’s.
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