Online Media Expected to Take Center Stage at Political Conventions
By Rob Scott
August 21, 2012
August 21, 2012
- We should expect a decline in network television coverage of this year’s national political conventions, but a dramatic “gavel-to-gavel” increase in Web streaming.
- Online video will move to the forefront as the top four broadcast networks compete with new rival start-ups such as Politico and The Huffington Post to cover speeches and events live via the Web.
- The Internet will take center stage when Republicans convene in Tampa, Florida next week and Democrats the week after in Charlotte, North Carolina.
- “NBC, in fact, is likely to forgo prime-time TV coverage entirely of the Democratic convention the night of Wednesday, September 5, when it is contractually bound to air the kickoff game of the NFL season between the New York Giants and the Dallas Cowboys,” reports the Wall Street Journal.
- “This year, more than any other cycle, we are going to reach millions more viewers in ways other than just television,” said Marc Burstein, senior executive producer for special events at ABC News.
- There will also be some interesting social tie-ins as more audiences are expected to access coverage via smartphones and tablets than TVs.
- “Time magazine, for example, has formed a partnership with Foursquare, a location-based mobile check-in service, for the conventions, in which Time has provided content that users can unlock when they get to certain locations in Tampa and Charlotte,” notes the article.
- “CNN has joined with Facebook Inc. to gather political sentiment from its users. Bloomberg has teamed up with Event Farm on apps to simplify ticketing to events at the conventions. Other organizations, including National Journal, have launched their own apps to help visitors navigate the conventions.”
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