Univision announced this week that it is launching the UVideo Digital Network — “a brand new social experience with Facebook,” reports Lost Remote.
With the launch, the popular Spanish-language channel (it reaches 97 percent of Hispanic households in the U.S.) is putting a priority on online social video.
The official announcement states: “Univision will kick-off live chats with its personalities and celebrities through Facebook Platform… Facebook will be threaded throughout the experience allowing viewers to see what their friends are watching, follow celebrities, have access to exclusive content and join the conversation with Univision’s synched social stream.”
The post includes a Q&A with Kevin Conroy, president of Univision Interactive Media and Enterprise Development.
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