Ooyala Everywhere Goes Social with TV Platform for Facebook Users
By Siegrid Saldana
September 14, 2011
September 14, 2011
- Ooyala Social, a new HD-quality Social TV platform (and additional entry point for Ooyala Everywhere) allows Facebook users to “share video with their friends and family, live chat while viewing, discover new content and watch video across multiple screens and devices,” according to the company’s press release.
- It supports several business models including rentals, subscriptions, purchases and advertising.
- Discovering new shows is based on user’s social circles. Viewers can share videos they “like” with their friends, or “loan” a show for later viewing.
- Users can watch from tablets, mobile devices and connected TVs. They can purchase, rent, or subscribe to content by using Facebook Credits, PayPal, a credit card or a mobile phone number.
- “Broadcasters, distributors and Hollywood studios can capitalize on the Social TV trend by using Ooyala Social to make premium on-demand and live video widely and easily available on Facebook,” suggests the press release. “The solution offers built-in social features and other tools that enable media companies to grow audiences, boost viewer engagement and realize new revenue streams.”
Topics: Advertising, Facebook, Ooyala, Ooyala Everywhere, PayPal, Share, Social, Social Media, Social TV, Television, TV, Video
2 Comments
It’s interesting that the press release made a point to target “broadcasters, distributors and Hollywood studios” in an effort to emphasize revenue possibilities with Social TV.
It’s interesting that the press release made a point to target “broadcasters, distributors and Hollywood studios” in an effort to emphasize revenue possibilities with Social TV.
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