OpenAI is now allowing third-party developers integrate ChatGPT into their apps, a solution the company says will be a more cost-effective alternative. The language model can be used for more than chat, says OpenAI, which also has a new speech-to-text model called Whisper. The company is also touting gpt-3.5-turbo, calling it the “best model for many non-chat use cases.” With a major investment from Microsoft, and the eyes of the industry on it, OpenAI seems to be feeling some pressure to add earnings to the success it has as a thought leader.

Among the customers already using ChatGPT and Whisper is global learning platform Quizlet, with more than 60 million students using it to study, OpenAI indicated in a blog post. After working with OpenAI for the last three years, leveraging GPT-3 across multiple use cases, Quizlet is introducing Q-Chat, “a fully-adaptive AI tutor that engages students with adaptive questions based on relevant study materials delivered through a fun chat experience.”

Snapchat launched a test for My AI with Snapchat+ this week. Like Quizlet, the feature is running on ChatGPT APIs.

While ChatGPT is getting most of the attention, a new API for the Whisper speech-to-text model can be used “to transcribe or translate audio at a cost of $0.006 per minute,” The Verge reports.

“The Whisper model is open source, so you can run it on your own hardware without paying anything,” notes The Verge. “However, OpenAI likely has access to more powerful hardware, so if you’re looking for a quick turnaround or need to do transcription on lower-powered devices like phones, using the API may be the way to go.”

As for gpt-3.5-turbo, “it’s worth noting that the model likely isn’t the same one that Bing is using, which Microsoft has called a ‘new, next-generation OpenAI large language model’ that’s ‘even faster, more accurate and more capable’ than ChatGPT and GPT-3.5.”

“However, given how much money the company has invested in OpenAI, it’s not a surprise that it has access to tech not available to the average developer,” writes The Verge, which emphasizes “Microsoft is also using a healthy dose of its own tech” to power the new Bing.

According to Bloomberg: “While OpenAI has generated huge public interest in the best-known artificial intelligence systems of the past year — ChatGPT, which creates text, and image generator DALL-E — the company also needs to figure out how to accelerate revenue growth and pay for the huge cloud-computing bills these massive AI models rack up.”