Opinion: Apple Competitors Fear its Ability to See the Future
By emeadows
August 22, 2012
August 22, 2012
- Most of Apple’s competitors aren’t necessarily fearful of the company’s large market share or earnings, according to Tim Bajarin writing for TechPinions.
- “What really scares them about Apple is the fact that Apple sees the future and then creates products that people want even if people do not know they want them,” he notes, after speaking with a number of competitors.
- According to Bajarin, Apple has a knack for doing this. The company finds flaws in products and works to improve upon those or to reinvent products entirely. This was first evidenced by the iPod.
- “Apple did not invent MP3 players,” writes Bajarin. “But they looked at the early versions and realized its flaws.”
- “The first generations of MP3 player designs were less than interesting and the process of getting music on to them was difficult,” he notes. “So they figured that they could add their industrial design magic to it and build an ecosystem of software and services that made buying and playing music and eventually video simple to do so that today they still own 70 percent of the MP3 player market. After 11 years on the market they still don’t have a serious competitor in this space.”
- Similar processes played out with the iPhone, iPad and MacBook Air. Apple did not invent smartphones, tablets or ultra-thin laptops, but the company certainly helped set the stage for all three.
- With the application of its signature industrial design and knack for giving consumers what they want in advance of them knowing they want it, Apple continues to deliver very successful products — and continues to scare the competition.
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