OTT Video Views Continue to Increase, Streaming Catches Up to Satellite

By Rob Scott
November 29, 2012

According to a survey from Accenture, about half of U.S. consumers currently view content via over-the-top devices such as Roku media players and game systems.
“Consumers are also viewing content on mobile devices, creating video playlists, posting videos on social media, and learning about new TV programs and video offerings through social networks,” reports MediaPost.
The survey notes that 27 percent of consumers subscribe to streaming services such as Netflix, a number which now rivals the 28 percent who have satellite subscriptions.
“We are seeing a seismic shift in consumer viewing habits,” notes Robin Murdoch, a managing director with Accenture’s Media & Entertainment industry group. “The connected consumer is now comfortable viewing TV shows and video on a variety of screens, as well as sharing opinions of that content via social channels or recommendation engines.”
Not surprisingly, younger viewers are leading the charge with OTT video and discovering new content through social networks rather than commercials or program guides.
“Domestically, 82 percent of consumers between the ages of 18 and 24 watch some OTT video, with 60 percent watching at least a quarter of their video over-the-top compared to 32 percent of U.S. consumers overall,” explains the article.
“The survey showed that 35 percent of 18-to-24 viewers are interested in social newsfeeds of videos that friends have watched, compared with 11 percent of consumers age 45+.”

No Comments Yet