Rene Haas, CEO of UK chip designer Arm Holdings, thinks his company’s platform architecture could nab as much as 50 percent of the Windows PC market by 2030. That would essentially be a 400 percent leap from its current 11 percent share in a market dominated by Intel’s x86 design. Because Arm was developed for smartphones, it was driven by energy efficiency, an approach that is paying off in the era of power-hungry AI applications. Now the technology is being used for the first wave of Microsoft Copilot+ Windows laptops, and Arm has also set its sights on desktop PCs. Read more

ElevenLabs has launched its text-to-sound generator Sound Effects for all users, available now at the company’s website. The new AI tool can create audio effects, short instrumental tracks, soundscapes and even character voices. Sound Effects “has been designed to help creators — including film and television studios, video game developers, and social media content creators — generate rich and immersive soundscapes quickly, affordably and at scale,” according to the startup, which developed the tool in partnership with Shutterstock, using its library of licensed audio tracks. Read more

Instagram is testing unskippable ads that will appear in users’ feeds. Screenshots of the new ad unit, which users can’t scroll through, began circulating on sites like Reddit and X, prompting general outrage, followed by confirmation that the test is underway. The ads include a countdown timer like those used in some streaming shows that prevent the ability to fast forward and also lock users onto the message without the ability to browse elsewhere on the site until the ad plays through. The approach is similar to the YouTube model for ads that appear before and midway through videos. Read more

Intel launched new Xeon 6 processors built for high-density AI work in data centers. Intel CEO Pat Gelsinger emphasized performance and power efficiency as he introduced the next-gen Xeon, and said that the Gaudi 3 chips for AI model training and deployment that were released two months ago are less expensive than comparable silicon from Intel rivals. “Intel is one of the only companies in the world innovating across the full spectrum of the AI market opportunity — from semiconductor manufacturing to PC, network, edge and data center systems,” Gelsinger said, embracing open standards during his keynote at Computex. Read more

Qualcomm is expanding beyond mobile and into the desktop market in a big way, bringing its AI-enabled Snapdragon X series chips to “all PC form factors,” CEO Cristiano Amon said onstage at Computex this week. Under the theme of “the PC reborn,” Amon said the Snapdragon X Elite and Snapdragon X Plus processors powering Microsoft’s Copilot+ PC experiences are also upping their mobile game. In addition to improving AI experiences with “the world’s fastest and most efficient NPU for laptops,” the chips can deliver “up to multiple days of battery life,” unfettered those on the go from power outlets. Read more